Tiered Investment Scenarios

Outside investment, through grants and venture capital, is the key to the Triangle Urban Utilization Program’s success. The reason lies in the numbers. Fireside Lumber Company’s portable milling service is popular among landowners because the numbers work out in those clients’ favors. A 16” diameter 12’ long oak log can yield twelve 1x12x12s in about 30 minutes. The cost to mill the log, at an hourly rate, is $60-75 while the lumber value, at $5.50/board foot is $792. This is an incredible return on investment by any measure.

This profit margin –which usually only landowners see– is the reason why Fireside Lumber Company can manufacture wood products to make more affordable homes. If our inputs (saw logs) are cheap, or free, and we continue to bill at a service rate, rather than a market rate for lumber, then we can pass on savings to the future homeowner. We know our numbers, so we can do this work while remaining profitable. 

But here’s the thing: If we were to scale-up without additional funding —adding a log truck and millwork shop, etc.— we would incur sizable debt at high interest rates. We would have an incentive to market our products at the highest price point possible, rather than fixing the affordable housing problem. Therefore, for potential investors, the opportunity is this: we can help solve the affordable housing crisis, and urban lumber problem, but we need start-up capital, without traditionally high interest rates. Yes, there are opportunities for high returns in the future; for now, the challenge is to build an innovative wood products commodity chain that is local, sustainable, and resilient.

The following nine scenarios lay out the strategic investments we would make given different fundraising amounts.